Imaging technology company, Canon, says it has unveiled ”My Naija, My Canon” competition to boost the business of photography in Nigeria.

Canon Country Manager in Nigeria, Omotayo Omodia, said this on Wednesday in Lagos on the sideline of the media briefing to unveil its three innovative products – EOS R System camera, PIXMA TS9540 printer and the ZoeMini printer.

Omodia said that the competition was to give people the opportunity to appreciate professional photography.

She said that the photo shoot competition was aimed at showcasing Nigeria to the world and adding value to photography profession.

According to her, the one month competition will avail Nigerians to tell their Nigerian stories to the world, as nobody can tell more about Nigeria than Nigerians.

”Photography should be professionally done because this is part of the measures to be used in judging the shortlisted people.

”We are trying to reach out to storytellers, we are trying to reach out to young people and add value to people and we have given a lot of people prizes like Canon cameras in the previous edition.

”We want to give people the opportunity to appreciate photography and they have been able to use the prizes to start up their own business,” she said.

Omodia said that the initiative was borne out of the belief that it was often the small occasions in life that brought meaningful memories.

She said that Canon wanted to make sure it played a part in the storytelling of all these moments for everyone.

According to her, the competition is an action to inspire people to capture experiences, save memories and tell their own stories in a unique and memorable way.

Mr Amine Djouahra, Senior Manager, Sales and Marketing, Canon Central and North Africa, said that the campaign was to popularise Canon products.

Djouahra said the feedback from Nigeria had made the company to build up its strategies at coming up with innovative imaging technology.

He said that Canon was pushing forward the frontiers of creative storytelling and satisfying the ever-evolving needs and demands of our customers.

”We are constantly working to better understand the needs of our customers in Nigeria and introducing cameras such as the EOS R, PIXMA TS9540 and ZoeMini enable us to better serve them.

”We want to offer our Nigerian customers’ new innovation that is currently changing the way we capture, store and share images.

”We believe the key benefits of these products include the durability and versatility, which enable everyone to unleash their creative potential.

”With the introduction of the new products, Canon is also launching the professional consumer photo competition in Nigeria under the campaign ”My Naija, My Canon,” Djouahra said.

He said that the competition was part of Canon’s efforts in enabling and inspiring cinematography talent in the region.

”Today Canon is globally committed to investing in the unrivalled EOS world with cameras, lenses and accessories that set new height in image quality.

”These high performance lenses will push forward the frontiers of creative storytelling and satisfying the ever evolving needs and demands of our customers,” he said.

“We believe that the key benefits of these products include the durability and versatility which enables everyone to unleash their creative potentials,” Djouahra said.

According to him,  Canon has also launched a programme where people with no educational background has been selected and taken on full photography training and film making.

“They were empowered to become professionals, earning income and generating more income for the economy,” he added.

(NAN)